Swansea · Cardiff · Est. 2014 · 🏆 Multiple Award-Winning
Two luxury hair and beauty salons across South Wales. Specialists in colour, balayage, cuts, extensions and beauty — crafted with precision and passion since 2014.
Our Story
Replay Hair & Beauty was founded in 2014 with a clear vision — to bring genuinely world-class hair and beauty to South Wales, without the attitude that sometimes comes with it.
Across two thriving salons in Swansea and Cardiff, our talented team delivers exceptional colour, precision cuts, extensions and beauty treatments — combining technical excellence with genuine warmth. Your clients don't just leave looking incredible. They leave feeling truly seen.
What We Offer
Our Goldwell-certified colour specialists craft bespoke results — from natural, everyday colour to bold creative transformations. Every formula is mixed specifically for you.
Global Colour · Creative Colour · Lived-In Colour · Balayage · Highlights · ToningPrecision cuts tailored to your face shape, lifestyle and personality. Blowdries and styling that last. Every cut is a conversation.
Restyle · Blowdry · Hair Up · Gents · TrimRestore, repair and revitalise with our luxury professional treatment range. Kerasilk and Goldwell Dualsenses — the finest in professional haircare.
Kerasilk · Keratin · Bond Builder · Deep ConditioningAdd length, volume and luxury with our premium Raccoon International extension service. Seamless, natural-looking results that you'll love every day.
Nano Ring · Weft · Tape-In · Raccoon InternationalOur Cardiff salon offers a carefully selected range of beauty treatments to complement your hair. Professional, precise and beautifully delivered.
Eyebrow Threading · Eyebrow Shaping · Lash Tint · Brow Tint · Full Face WaxingAs official Goldwell and Kerasilk specialists — and with our owner Mana as a freelance educator for both brands — you're in the most qualified hands in South Wales.
Goldwell Colour · Kerasilk Treatments · Professional ProductsThe People Behind the Magic
Every stylist at Replay is handpicked for their skill, passion and warmth. Your transformation is in the very best hands.
Mana is the heart and soul of Replay. She founded the business in 2014 with a clear vision — to bring genuinely world-class hair and beauty to South Wales, without the attitude that sometimes comes with it.
Colour is her absolute passion. Whether she's crafting a bespoke formula from scratch or taking a client on a full transformation journey, Mana puts everything into her work. As a freelance educator for Goldwell and Kerasilk, she's constantly learning, teaching and pushing the boundaries of what's possible — and she brings all of that back to her clients every single day.
She's also the proud holder of an MBA — which means she cares just as much about running a great business as she does about great hair. Her clients become her friends, the bonds she builds last years, and she genuinely couldn't imagine doing anything else. Away from the salon, Mana loves a good book, a great series, socialising with friends, and being completely ruled by her two Persian cats.
Swansea Salon
With over 20 years of experience, Ana-Maria is the epitome of creativity and precision. Her mastery spans precision cuts, bespoke colour and intricate balayage. Known for her warm, attentive approach, when you sit in Ana-Maria's chair, you're experiencing hair artistry at its finest.
20+ Years Experience
Raluca is a true artist when it comes to transforming hair. With exceptional skills in precision cutting, expert colouring and seamless extensions, she has a talent for creating styles that perfectly suit her clients' personalities and lifestyles. Warm, professional and passionate about her craft.
4 Years Experience
Qualified last year and already turning heads! Mehrnoosh is all about big energy, flawless finishes and brilliant results. From bouncy blow-dries to glossy colours, she brings infectious enthusiasm and a natural talent to every appointment. Watch this space — she's one to watch.
3 Years Experience
Cardiff Salon
Talented, driven and already making waves. Raheel is known for her friendly approach and meticulous attention to detail. Whether it's a fresh trim, a sleek blow-dry or a subtle colour refresh, she delivers great results with genuine care — and she's only just getting started.
2 Years Experience
With over 20 years in the industry, Sharareh excels in everything — from precision cutting and creative colouring to perms, highlights and stunning hair ups. Her calm, warm personality instantly puts clients at ease, and her wealth of knowledge ensures every client leaves looking and feeling their absolute best.
20+ Years Experience
Find Us
1 Belle Vue Way
Swansea, SA1 5BZ
24 St Mary Street
Cardiff, CF10 1AA
Client Love
4.9★
Swansea · Treatwell
1,500+ Reviews
4.8★
Cardiff · Treatwell
2,000+ Reviews
4.5★
Swansea · Google
4.4★
Cardiff · Google
Had my hair cut at Replay for the first time yesterday. The owner and member of staff working were so nice and so friendly. I'm 44 and this is the best haircut I've ever had! I'm growing my hair but can't wait to go back again for a trim. 10 out of 10!
I've been coming to this salon for a while now, and every visit is just as amazing as the first! The team is always friendly, professional, and really pays attention to detail. My stylist always knows exactly what suits me. Consistent quality and great service every single time — highly recommend!
I recently visited Replay in the city centre and absolutely loved the experience! The salon is clean, modern, and has a very relaxing atmosphere. I got a haircut and hair colouring — both turned out amazing. The colour looks natural and shiny and my hair still feels really soft. For a city centre salon the price is very reasonable. Highly recommend!
I hate having my hair cut but decided it needed a change. My only free day was a Sunday and noticed Replay takes bookings on Sundays. Lovely salon — I left looking and feeling like a new woman.
Hair Inspiration & Advice
Tips, trends and hair inspiration from the Replay team — updated monthly.
Colour Education
Not sure which hair colour service is right for you? Our Goldwell-educated specialists in Swansea and Cardiff break down the three main colour techniques we offer — global colour for an all-over refresh, creative colour for something bold and bespoke, and lived-in colour for that effortless, low-maintenance look everyone is asking for right now. Whether you're a first-timer or a colour regular, this guide will help you walk into your next appointment knowing exactly what you want.
Read More →Extensions
Thinking about hair extensions but not sure where to start? At Replay, we use exclusively Raccoon International extensions — one of the most trusted names in the industry — across both our Swansea and Cardiff salons. In this post, our extension specialists explain the difference between nano ring, weft and tape-in methods, how long each lasts, and how to choose the right one for your hair type and lifestyle. Extensions done properly are a genuine game-changer.
Read More →Treatments
Kerasilk by Goldwell is one of the most talked-about hair treatments in the industry right now — and for good reason. As certified Kerasilk specialists (and with our owner Mana as a qualified Kerasilk educator), we know this treatment inside out. In this post we explain exactly what Kerasilk does, who it's perfect for, how long results last, and why it's become one of the most requested services at our Swansea and Cardiff salons. If your hair is frizzy, damaged or just not behaving — this post is for you.
Read More →Ready for Your Transformation?
Book online instantly via our Phorest system — choose your stylist, service and time that suits you. Or call us directly at either salon.
